A couple of years ago I attended my first Natural Products Expo West and had a blast meeting a bunch of different vendors, trying new products and immersing myself in some of the best healthy and natural products on the market. I couldn’t attend last year due to being in the thick of wedding planning, so this year I was excited to return AND meet with one of my favorite brands. So consider this recap the Natural Products Expo West: Justin’s edition.
For those not familiar, Justin’s is a company specializing in nut butters and peanut butter cups using all-natural ingredients and NO preservatives. The company uses organic ingredients when possible, and offers a line of almond butter, peanut butter, and natural PB cups that taste 1000x better than a Reese’s in my opinion. The Englishman and I always have a jar of Justin’s Almond Butter in our house, and I always take the to-go squeeze packs whenever I travel. So when I had the opportunity to meet THE Justin at Expo West this year I jumped at the chance.
Justin was incredibly nice (as expected) and was happy to chat about his products, what’s new, and what’s coming up for 2015. First up is the dark + milk chocolate peanut butter minis, which at 70 calories a pop, are the perfect little treat when you are craving something sweet.
In addition to the minis, Justin also has plans to create more healthy snacks by the end of 2015. He explained that everything is still in the very early formulation stages, but he did share that he’s looking for that “snackability” factor and to expect lots of peanut butter and almond butter combos with more traditional snacks like pretzels and crackers. PB and pretzels? Sign me up.
Justin also shared that one goal of the brand this year is to become more green with their packaging and using more sustainable materials, which I thought I was great. It’s so nice to see a brand constantly evolving and taking steps forward to be more environmentally friendly.
Not only was Justin incredibly nice and great to chat with, I could see how passionate he is about his brand, which definitely reflects in his products, cause they all taste great! If you haven’t tried Justin’s yet, I recommend starting with the Maple Almond Butter or the Dark Chocolate PB cups. Or even the Chocolate Hazelnut Butter. Or Classic Almond Butter. Obviously I don’t discriminate.
Thanks again to Justin and his team for the great meeting at Expo West!